Hidden meanings behind 8 famous logos

Logo is a shortcut for the word logotype, which is a recognizable graphic design element, representing an organization or product.

Some logos can be a fail and some are amazing. Nobody would like to be categorized in the fail department of course. For most start-up companies without one yet, I am sure that you are doing extensive research on what your logo will mean to your company and also know how it will appear from another persons point of view.

Here are some examples you can draw inspiration on while conceptualizing your own logo:

1. Carrefour

Others who aren't familiar with this might see this as just two arrows pointing on different directions. If you try and find the letter "C", you will be surprised that there is indeed a letter "C" in the logo. I personally admit that I've never seen the letter C before and just thought that this was just another company logo.

2. FedEx

Most people already know this but, it's still worth mentioning here since this blog is about logos. For the benefit of those who doesn't know, concentrate your attention on the letters "E" and "x". The white space those 2 letters create, form an arrow pointing to the right side. This signifies forward or moving forward and this is what their comapny does.

3. Amazon

Another creative logo. Amazon is an online retailer that sells books, video games, toys, music, video recordings and more. They sell almost everything. The logo has this arrow pointing from A to Z. This signifies that they sell everything from A to Z. This also appears as a smiley for those who aren't familiar with it. I am not sure though if their service is with a smile because I've never transacted with them before.

4. Unilever

Who would've thought that this "U" shaped logo would still have a meaning behind it. Actually, it is over it. Over the "U"that is! Each icon within it represents an aspect of their business. To know more about it, let this website explain the details to you > http://www.unilever.com/ourcompany/aboutunilever/introducingunilever/ourlogo/

5. Toblerone

You might say that it's just the Swiss Alps beside the Toblerone writing but, take a closer look. There is a polar bear in what seems to be just a mountain. Since toblerone originated in Berns, switzerland (also known as city of bears), they hid a polar bear in the logo in which for most people, appears to be just a mountain or the swiss alps.

6. Mcdonald's

M = Mcdonald's. According to him, the "M" is that of a woman's chest. On a psychological point of view, if i'm not mistaken, it provides us of a "feeding and nurturing" impression.

7. Jollibee

A Filipino version of Mcdonald's. A burger with huge patties (Jollibee's cheeks). A subconscious message that their burgers are big ... or something like that.

8. Victoria Court (Motel)

Looking at the woman in the logo, One can form a typical shape of a sperm (head and tail) with the head of the woman and her finger/hand as a tail.


Last 3 contributed by: Jenadriano from his INDUSTRIAL PSYCH course under Mr. A. Yonzon.