Globe iPhone 4S Launch

I was invited to the iPhone 4S launch by Globe last night held at the Ayala Museum. It was not a grand launch. The launch was just right -- party, food, booze, entertainment and the product itself. There were no lavish raffles and giveaway to attract people and subscribers. It's just the way I expected a product launch would be. Globe had no raffle that night to the attendees and customers.

On screen: First Pinoy Globe iPhone 4S user: President Noynoy Aquino

On stage: Globe President and CEO Ernest L.Cu

Entertainment for the night: Kaskade

Kaskade bringing the house down!

Pardon for the lack of audio. Maybe it's time to get that iPhone 4S!)

On the other hand, Smart got Rockwell as their venue. They offered free cinema screenings, power station games and food. Other than that, Smart also gave away a lot of items, including a Subaru Impreza STi, Apple products and more. They got to have a huge marketing budget to give away all those things. I think they were just in a celebratory mood because this is their first time to launch the iPhone. Honestly speaking, prizes were so awesome that I even thought of getting an iPhone 4S from them just to join the raffle and get a chance to win the Impreza! :)

And midnight struck... December 16, 2011!

It was also a battle of the "#Trends" last night. Yesterday afternoon, #SmartiPhone4S was the first one to trend but after a bit, #GlobeiPhone4S also trended. Over dinner while waiting for the launch, Globe and Smart both trended. At one point, Globe became the top trending topic.

Bottom line? Apple wins. The consumers win. The real loser here is BlackBerry. A BlackBerry launch here in the Philippines will never be this big.

I'll be posting the official postpaid plans and prepaid kits for both Globe and Smart in a bit after the press conference. Stand by.

Cheftonio
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