Saturday, June 8, 2013

Coca Cola and the Happiness Experience with Coke Mismo 300ml

I can easily associate Coca Cola to happiness not just because it is this generations tagline "Open Happiness" but rather, because of their campaigns that really spreads happiness. From bringing over OFWs to be with their families on Christmas and having this roaming truck giving out random gifts to people. This time, they made a lot of teens happy by bringing over the cast of the hit TV show Glee namely Becca Tobin, Jacob Artist, Melissa Benoist and Dean Geyer for the launch of Coke's newest offering, Coke Mismo 300ml PET bottle.

Other than the Glee Hollywood stars, "Happiness Ambassadors" local famous stars like Joseph Marco, Kathryn Bernardo, Julia Montes and Enchong Dee joined them to simultaneously unveil the mystery crates on four different malls in the city -- TriNoma, Glorietta, Market Market and SM Masinag. The said mystery crates were already in place 72 hours before the launch day and time.

Here's a video I took before the launch of the event:


See? and all of that energy just before the actual launch! UE Pepsquad even danced to Psy's newest hit, Gentlemen. They were good but unfortunately, I wasn't able to document that dance number. On exactly 2pm, June 8 2013 until the countdown timer hit 00:00:00, all of them unveiled a vendo machine containing their newest offering, 300ml Coke Mismo! It was easy to hold and grip. I know because right after the launch, they announced that the vendo machine was giving away FREE Coke Mismo's! I lined up and this vendo machine coughed up TEN Coke Mismo bottles! 10 and I got to hold them all just using my hands and arms. 6 on the right and 3 on the left plus one on the middle!!! It randomly gave a number of bottle per person ranging from 1 to 10 and most got 2 or more.

Here's a video when the timer reached 00:00:00:


This is perfect for those always on-the-go teens and budget wise? It's just for P10 pesos! Really affordable and convenient to carry around. Grab yours now available in Sari-Sari stores.

Here are some photos I took that day:
Before the unveiling of the mystery crate
IT.IS.CROWDED.
Stage is all set
This was my photo the night before the launched.  

Cheftonio
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