I attended the recent IMMAP Summit 2011 and not only did I learn new things, I was also inspired with the presented case studies. It also opened my eyes to the vast opportunities out there in the digital advertising world.
If I can summarize IMMAP 2011 in 3 words, it's Engagement, Integration and Collaboration.
Here's some inspiring and creative marketing campaigns to start your Sunday off. Don't forget to go to church :)
1) Norte Beer - Best Excuse Ever
2) Tesco - Mobile Shopping Innovation
3) Rom - The American Rom
4) Musical Fitting Rooms - Starhub Online Music Store Campaign
5) Bing and JayZ (Decoded) - Promoting search engine to the youth
If you attended IMMAP 2011 and you think I missed some of the interesting videos worth mentioning, hit me up on the comment section and let me know what video I missed so I can add it here. Thanks! I will also be sharing some lessons and thoughts I learned about the recent IMMAP summit in the next few days.
See you in the next IMMAP summit 2012!
Cheftonio
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Sunday, August 21, 2011
Inspiring and Creative Marketing Campaigns Presented at IMMAP 2011
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3 comments:
i love it! nice videos!
Sad that I missed this years IMMAP. Looking at ur videos made me regret it more. :(
The tesco video is very interesting! Especially for busy people like me! I hope that in a few year's time they would be able to implement something like this here!
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