What Better Way to Start October than to Attend SemCon 2009!?

Really, I don't think there is a better way to start October than attending the Search Engine Marketing Conference 2009!!!

I just posted a blog an event I went to last Sep 21 and after posting it, I checked my live traffic feed. At first, I didn't notice that there were a lot of hits coming from Sir Abe of Yugatech.com. After scrolling down, I was shocked and immediately checked out where the traffic is coming from and where they are going.

After seeing keywords like SemCon 2009 and Winners, I crossed my finger as I check Yugatech... and... there you go!!! I saw my name, just like how a baby would look at his mother, written here on my computer screen. :)

screenshot of the said post by Abe from Yugatech.com

Here was my entry >>> http://cheftonio.blogspot.com/2009/08/search-engine-marketing-conference.html

For the nth time, thank you Yugatech, Fiera and IMV Solutions for holding that contest!

Oh! and by the way, double thank you to Sir Abe. I won his webcam contest last Nov of 2008! :)

To learn more about the upcoming Search Engine Marketing Conference 2009 here in the Philippines, please read this.

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Perspectives: Ano Sa Tingin Mo? ( 21st Philippine Ad Congress )

"Perspectives: Ano Sa Tingin Mo?" is this years theme of the 21st Advertising Congress to be held in beautiful Baguio.

As explained by the committee, they chose that theme because all of us are used to seeing things that we don't see them in any other way. To better explain that, watch this video:



With 'Perspectives', delegates will gain insights on new ways and means on advertising. Traditional is boring. It will teach you to look at things on a whole new level rather than just seeing a glass half full or half empty.

Also, Baguio is celebrating their 100th year of cityhood. Several venues including Camp John Hay, Baguio Country Club training center and ballroom will be utilized for the must-attend advertising/marketing event of the year.

The Ad Congress will offer relevant information about the entire marketing discipline through inspiring speakers and the grandest exhibition ever. This year's keynote speaker is Fernando Zobel de Ayala.

Again, mark your calendars! November 18 to 21, 2009 in Baguio City!

For more information, please visit http://www.adcon.com.ph/
or email them at perspectives@adcon.com.ph

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Marketing Concepts 101

A professor at IIM was explaining marketing concepts:

1. You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" - That's Direct Marketing

2. You're at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you says:
"He's very rich. Marry him." - That's Advertising.


3. You see a gorgeous girl at a party. You go up to her and get
her telephone number. The next day,you call and say:
"Hi, I'm very rich. Marry me." - That's Telemarketing.

4. You're at a party and see a gorgeous girl. You get up and
straighten your tie;
you walk up to her and pour her a drink, you open the door (of
the car) for her,
pick up her bag after she drops it, offer her a ride and then say:
"By the way, I'm rich. Will you marry me?" - That's Public Relations

5. You're at a party and see a gorgeous girl. She walks up to you and says:
"You are very rich! Can you marry me?" - That's Brand Recognition. .

6. You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" She gives you a nice hard slap
on your face. - That's Customer Feedback.

7. You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" And she introduces you
to her husband. - That's demand and supply gap.


8. You see a gorgeous girl at a party. You go up to her and before
you say anything, another person comes and tells her:
"I'm rich. Will you marry me?"
And she goes with him - That's competition eating into your market share.

9. You see a gorgeous girl at a party. You go up to her and before you say:
"I'm rich Marry me!' your wife arrives. - That's restriction
for entering new markets..

ha ha ha!!!!....so which one do you think fits you????

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Save the Environment - Using Famous Commercials.

Although the 2010 elections is not until 2 years, presidential candidates and other Government position - wannabes' are already starting their own campaigns, silently.

I hope I can get the governments attention and those who are going to run for public office through this blog. People have been staging rallies and public demonstrations to get the governments attention. Some, like the recently held Metro Manila transport strike, was a success. For me, you don't need to stage rallies and the likes to get their attention. There is a big possibility that this blog won't be read by those running for presidentiables but, I hope, readers can write their own blog about what those candidates should be doing for the Environment.

These tips by the way, are not only for candidates. These are for every one of us, humans, living in planet earth.

Give a little love, and it all comes back to you (From the Coca Cola* Commercial)

Although there is no guarantee that you will be remembered for the things you say and do to the environment, think about the impact it will have on your children. As parents, being environmentally conscious, will train your children to be one also. Monkey See- Monkey Do. Your children will imitate what parents do.

What will happen to their future? how about their children's future? If you REALLY love your children, you will be wanting them to have a better future. What could be a better way to start of their better future than giving him a cleaner and greener environment.

Some tips to apply this:
1. Do not patronize environmentally dangerous consumer goods. (Example: Cigs - Dangerous to the health also!)
2. If you are making a business, only include environment friendly materials. Recyclables! (Example: Boxes, papers etc.)
3. Segregate your trash! Recyclables, Non-Biodegradable etc...
4. Plant trees!
5. Save water and other natural resources by not buying anything you don't need, throwing unused materials etc.

*Coke is bad for the health. It is used to remove rusts and dirt. Search the net for more info.

Hummer - like nothing else.

Hummer H2

Yes, Hummer's slogan, like nothing else is really like nothing else. I am not advertising Hummer. What I am saying is, those gas guzzlers are using up our limited source of oil faster than the regular Toyota cars.

Toyota Innova

Just imagine, driving a 2km/liter Hummer H2 versus driving a 14km/liter Toyota Innova.
Daily average distance travelled - 50kilometers.

Hummer H2 Consumption - 25 liters
Toyota Innova Consumption - 4 liters (approx)

Philippine Fuel Price: 44 pesos per liter.
H2 (50km run) - 1,100.00 pesos
Innova (50km run) - 176.00 pesos

Difference of 924 .00 pesos!

Think! After buying such an expensive car, you are facing high pump prices problems. We can't defeat the fact that, a hummer is nothing like an Innova. but one thing is for sure. It brings you, Point A to Point B on less money, less pollution and less problems.

Some tips to apply this:
1. Check how "gas-guzzler" your prospective car is.
2. Car pool!
3. Maintain your car. Do not let it puff black smoke.
4. Do not apply "Jack-Rabbit" driving technique and over-speed. (Saves lives too!)
5. If its near, walk! (Good for the health!)

The photo above was taken in the area of Ortigas Business District, Philippines during rush hour.

Nokia - Connecting People.


Yes, this is what they have been doing. In fact, they are releasing new phone models more often than before. By doing so, they are contributing to the world's tech trash. I didn't mean only Nokia does that. Tons of other companies like Sony Ericsson, Motorola, and other major tech gadget manufacturers are also contributing. Even the maker of the laptop I am currently using.

My point: It is inevitable to purchase these gadgets in the fast paced lifestyle we have now but, we can do something to minimize it.

Some tips to apply this:

1. You do not need to change phone/ gadget models everytime a new one is released.
2. Do not throw batteries in trash cans. There are designated places where you can dispose of these batteries safely.
3. Buy only those who promote "Greener" gadgets.
Related post > Green Peace Project

Intel - Inside


Yes. It starts from the inside. The campaign for a greener world starts with me and you (the readers.) It is now up to you, to promote a greener and cleaner lifestyle for the world. Lets just make this world, a better place to live in. (Now, that is a nice Ad slogan!)

Yehey - is a Filipino expression that is shouted when someone is Happy!

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